Brand Studio · Identity Exploration
Five identity directions for Drip Factor LA — each built as clean, infinitely scalable vector art, and each a different answer to one question: how should “the clinic that comes to you” look and feel? The symbol set is built on one idea — a droplet that also carries a clinician’s cross — so hydration and real medicine live in the same mark.
The Palette
The Type
Fraunces — Aa Drip Factor
Display serif · the voice. Light–medium weights, editorial gravitas.
Inter — concierge mobile iv therapy
Sans · the support. Wide-tracked caps for labels & the city line.
A pure editorial wordmark — the most direct expression of the brand’s voice. The tittle of the “i” becomes a single gilded droplet: the IV made elegant, hidden in plain sight. Confident, fashion-house restraint that reads instantly as luxury, not clinic.
Where it shines: website masthead, stationery, email signatures, print — anywhere the name itself carries the brand. Pair with the Vital Mark for compact spaces.
↓ Download SVGOne symbol that says everything at once: a droplet for hydration, a clinician’s cross for real medicine, set inside an open aperture that reads like a location pin — care that comes to you. It’s specific to Drip Factor in a way a plain water-drop never could be, and it holds from a billboard to a favicon.
Where it shines: the icon that leaves the wordmark behind and still means Drip Factor — app icon, favicon, social, the tag on every IV, a watermark on photography.
↓ Download SVGThe “D” of Drip, with a droplet held in its counter — the drip lives inside the letter. A confident, geometric lettermark for the moments a full logo can’t fit: a stamp, a button, a tiny avatar, an embroidered patch.
Where it shines: app icon, favicon, monogrammed stationery, merch and embroidery — it reads cleanly even at the smallest sizes.
↓ Download SVGThe treatment itself, drawn with the precision of a medical schematic and the restraint of a luxury monogram: a fine line, a conical drip chamber, a falling drop, a single ripple. The most literal — and the most clinical-luxe — of the set.
Where it shines: a brand that wants to lead with the medicine. Beautiful engraved or on signage, and as a tall vertical lockup.
↓ Download SVGA modern maker’s stamp: the Vital Mark ringed by wide-tracked type. It carries clinical authority and craft in a single seal — the most “press-able” form of the brand, made for avatars, the welcome kit, and the tag on every IV. Cleaner and more contemporary than a heritage apothecary crest.
Where it shines: social avatars, the wax-seal on a welcome kit, embossing on cards, and the tag on every IV — authority and craft in a single circle.
↓ Download SVGThe symbol marks at the sizes the real world demands — app icons, social avatars, and favicons down to 16px. Every mark holds its shape and meaning when it shrinks.
How the identity lives across the touchpoints an affluent client actually sees — the card left behind, the browser tab, the avatar, the tag on the IV, signage at the door.
The Recommendation
Use 01 — The Signature for the masthead, stationery and anywhere the name can breathe. Use 02 — The Vital Mark as the symbol that goes everywhere the wordmark can’t — app icon, social, the tag on every IV — because a drop that also holds a clinician’s cross is ownable in a way a plain teardrop never is. Press it into 05 — The Emblem for seals and avatars, and drop to 03 — The Monogram when space is tightest. One coherent system, five registers.
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